AS A TEAM OF HIGHLY QUALIFIED MARKETING PROFESSIONALS, WE PRIDE OURSELVES ON CREATING THE RIGHT PARTNERSHIP BETWEEN SPORTS TEAMS, INDIVIDUALS AND ORGANISATIONS WISHING TO PROMOTE THEIR BRAND.
With our global knowledge and understanding of the motorsports industry, and an impressive network of sporting contacts, we are able to provide a bespoke tailored consultancy services in sport and athlete management.
Mayfield owner, Richard Coleman, is a former team owner creating a ‘peer to peer’ relationship with teams and management.
Our headquarters are based at Silverstone, where eight out of ten F1 teams are resident. This enables us to have a day to day relationship with the teams, allowing us to provide the best possible marketing package for the client.
Sports Management and Commercial professional with 15 years experience in World Championship Motorsports
Tanya started her career at Saatchi & Saatchi in Commercial Television working with clients such as The National Lottery, Visa and Proctor & Gamble.
Moving on from Saatchi & Saatchi, Tanya founded a multi-million pound production company creating adverts for blue chip clients including Dolmio / Masterfoods, WHSmith and Specsavers.
Other projects included working with the infamous Jim Henson’s Creature Shop on film and commercial campaigns.
Credits include:
Within Mayfield Tanya has created international events in over 8 countries, assisting clients with hospitality, event management and marketing video content.
She worked specifically with Chinese clients for a period of six consecutive years, responsible for all livery contracts for Formula 1, creating corporate and public events worldwide (UK, Europe, Middle East, Asia and Australia).
Robert Cain has operated in the motorsports sector for over 20 years.
From heading up teams within large regional and global law firms, through to owning his own practice, Robert’s expertise primarily lies in corporate and commercial transactions, typically involving intellectual property. Robert acts for drivers, teams, manufacturers and sponsors, as well as being a trusted partner to many industry organisations and bodies.
